Since 2006, UN Tourism has convened the Asia-Pacific Executive Training Programme on Tourism Policy and Strategy annually, thanks to the sponsorship of the Ministry of Culture, Sports and Tourism of the Republic of Korea. This Executive Training Programme is the only programme of its kind in the region and is renowned for its engaging content and thought-provoking discussions. The theme of the Programme changes each year, addressing key trends and challenges in tourism policy. Over the years, this initiative has had far-reaching impacts on both host destinations and participants.
The overall theme for the 19th UN Tourism Asia-Pacific Executive Training Programme this year focused on Tourism and Culture. Tourism and culture are deeply intertwined, as cultural heritage, traditions, and arts often serve as primary attractions for travelers. According to UN Tourism research, around 40% of travelers now identify themselves as ‘cultural travelers’. Tourism and culture are crucial to the Asia-Pacific region as they drive economic growth, create jobs, and showcase the area’s rich diversity of traditions, heritage, and natural wonders, and many countries in the Asia-Pacific region can be the best places for these cultural travelers. The growing demand and interest in cultural tourism presents many opportunities and challenges for policy makers and practitioners in this region.
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