Name of the event：JICA Tourism Course: Tourism Promotion & Marketing
Theme：UNWTO Role in Recovery in COVID-19 – Tourism Promotion & Marketing
The presentation was organized by JICA on January 25th, 2021
Every year, JICA invites officers who are related to tourism sectors from developing countries for this course ‘Tourism Promotion & Marketing’. They come to Japan and learn about tourism marketing and promotion strategies with site visits.
However, the situation under the Covid-19 pandemic did not allow for this to happen this year. JICA changed the contents drastically adapting the situation and conduct this training remotely.
RSOAP was asked for a lecture request to conduct a presentation for the remote training.
JICA was seeking information for the training participants on;
① Foreseen of with/post corona tourism in the world.
② Examples of safety protocols or guideline for tourism sectors under the pandemic, advices for tourism sectors in developing countries from UNWTO
③ The current status and challenges of tourism crisis management in developing countries and regions.
④ Examples of Tourism Crisis Management in Developing Countries and Regions
in relation to UNWTO’s activities.
⑤ Present status and outlook of the post-corona era, prospect of tourism development itself in developing countries and regions.
Assisted contribute information on crisis management for developing countries.
There was 29 participants from 19 different countries; Botswana, Egypt, Jordan, Lesotho, North Macedonia, Zimbabwe, Kiribati, Timor-Leste, Colombia, Cuba, Panama, Vanuatu, Azerbaijan, Ethiopia, Georgia, Iraq, Tajikistan, Uzbekistan, Turkey