According to the latest World Tourism Barometer from UN Tourism, an estimated 690 million tourists travelled internationally between January and June 2026, some 3 million more than the same period last year. While global arrivals increased by 2% in Q1 2026, they then dropped by 1% in Q2, following a 3% decline in April. That drop was largely due to the calendar effect of the Easter holiday period starting in March and because of the impacts of the Middle East conflict.








