The Best Tourism Villages (BTV) Japan Chapter, comprising BTV recognized in Japan and BTV upgrade programme, has published a digital brochure introducing Japan’s BTV.
Created in response to a shared aspiration among participating communities to effectively communicate their initiatives and achievements, the brochure is available in both Japanese and English. It provides an overview of the Best Tourism Villages initiative while showcasing the unique attractions, sustainability efforts, and local initiatives of each destination.
The brochure features Best Tourism Villages and Upgrade Programme villages recognized through 2024. We invite you to explore the brochure and discover the diverse charms of Japan’s Best Tourism Villages.








