JICA Presentation Online Training Program for Tourism Marketing and Promotion for “New Normal



Place: Online (Zoom)

Theme:Tourism Marketing and Promotion for “New Normal

Your lecture theme:Impacts of Covid-19 Pandemic on Tourism Sector and UNWTO Recovery Measures

Number of participants:13 Participants from Government and Tourism sectors of 12 Countries.


The presentation was organized by JICA on January 25th, 2021. Previously JICA invites officers who are related to tourism sectors from developing countries for this course ‘Tourism Promotion & Marketing’. They come to Japan and learn about tourism marketing and promotion strategies with site visits. However, the situation under the Covid-19 pandemic has prevailed and JICA adapted by conducting this training remotely.

The lecture was recorded and presented via video. It went for 60 focusing on ‘Impacts of Covid-19 Pandemic on Tourism Sector and UNWTO Recovery Measures 19’. The topics that were covered in this lecture included:

  • Role & Work of UNWTO and RSOAP
  • COVID-19 Impact/Tourism Statistics
  • 2019-2020 Data comparisons
  • Travel restrictions
  • Restart scenarios
  • COVID-19 UNWTO Mitigation Measures (related to Promotion & Marketing Initiatives)
  • Global Restart Guidelines & Recovery Priorities
  • Domestic Tourism
  • Market Intelligence – Data Dashboards/statistics
  • Summary focusing on UNWTO Future Trends

The major outcome was that our office assisted contribute information on Impacts of Covid-19 Pandemic on Tourism Sector and UNWTO Recovery Measuresfor developing countries.

There were 13 participants from 12 different countries; Iraq (2), Afghanistan, Palestine, Egypt, Kenya, Zambia, Mauritius, Rwanda, Albania, North Macedonia, Tajikistan, Georgia.

Presenting Future Scenarios
Opening the Presentation from UNWTO Regional Support Office for Asia and the Pacific


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